Northdale Golf & Tennis Club
In 1975, Bob Sierra recognized that the market niche for affordable master-planned golf communities in the Tampa Bay area was not being served by other development companies. Driven by this vision, Criterion Corporation, with Bob Sierra as Chief Executive Officer, broke ground on what would become one of Tampa's finest golf and tennis communities, Northdale Golf & Tennis Club. This community consists of 2,700 primarily single family units on 1,260 acres. With an average of 300 units per year, home sales at Northdale Golf & Tennis Club greatly exceeded any other community in Tampa during this time. By the early 1980's, Northdale Golf & Tennis Club had reached substantial build-out and included a championship golf course, comprehensive tennis facility, YMCA, a variety of community parks, and a thriving commercial center.